TennisIDENTITY

Polo Ralph Lauren returns with a winner at the US Open.

Applause for Polo Ralph Lauren who will once again dress the on-court staff at the US Open; there is something much cooler about some of their new color charged classics. I love the dashes of neon brights. Makes refined look a lot more fun.

Included is an array of sleek performance fashion with a vibrant, tri-color palette of navy, white, bright green and neon orange. Really interesting how a quick infusion of bright can make such a difference in energy. 

My picks in the group include, the US Open Big Pony Zip Jacket, $165 USD (poly/elastane blend, above left). Below, the women's US Open Big Pony Polo (97% cotton) which also comes in pink and white. The flounce microfiber skirt ($98) is very cute on.

The US Open Crosscourt Hat for $39.50, below, is the lowest priced item in the group, if you only want a little piece of the action.

As Official Apparel Sponsor of the 2011 Open, look for select PRL pieces on chair umpires, line umpires and ball persons. 

Find it at the US Open's Polo Ralph Lauren shop during the tournament, at select stores and online at Ralph Lauren. Type US Open Tennis into the search bar.

Venus Williams Teams Up With Ralph Lauren in Tennis and Fashion.

Venus Williams will be the featured player during Ralph Lauren's second virtual Legends Clinic Thursday, August 26, 2010 to be broadcast live from New York SPORTIME Tennis Center in New York. Tune in on your PC or hand-held at 2 pm EST on Ralph Lauren or m.ralphlauren.com/USOpen (for mobile devices).This is the retailer's first virtual clinic based in the US.

The seven-time Grand Slam Champion will answer questions, offer tennis tips and demonstrate techniques as a teaching pro would do for you on court. If you have a burning question, submit it here, and she may answer it. Keep your questions tennis technique related and you'll have the best chance of being selected.

And what will she wear you ask? No lace or frill here. Here's the dress (left). No she will not wear this at the US Open but it's a new limited edition tennis dress designed by Ralph Lauren in partnership with William's EleVen line, $198.

Looks more Ralph than Venus to me but I like it. Pretty preppy but cute. A special edition co-branded polo will also be available,$98. Look for both pieces starting August 26.

Buy the co-branded items at Ralph Lauren or at the US Open Polo Ralph Lauren Shop at the Open.

Want A Free Tennis Lesson From Boris Becker Fresh Fresh in Polo Ralph Lauren? Here's Your Chance.

Hell-o Boris! Lookin mighty fine.

Polo Ralph Lauren has just announced its continued partnership with The All England Club and will be the official outfitter of The Wimbledon Championships until 2015. Look for the line on chair umpires, line and ball persons..no players...except Boris Becker that is.

Becker has allied himself with the prestigious fashion giant apparently abandoning his own personal line of tennis apparel. Here's what's happening and what to do to get some time with the guy:

In celebration of the alliance Polo Ralph Lauren is sponsoring the first ever Legends Clinic, a live 1 hour interactive virtual tennis clinic featuring Becker (decked in new Polo RL tennis wear of course) at Dukes Meadows. The clinic will air June 17 at 4 PM GMT (11:00 am EST) at RalphLauren.com/Wimbledon and on mobile devices.

You are invited to ask Becker a question!

Becker has agreed to answer one or more Tennisidentity.com reader questions. Ask him about a stroke or tennis tactic and he will  respond with instruction on court. Cool ehh?

Leave your questions (tennis instruction related only please) in a comment below. Deadline for questions is Tuesday, June 16 at noon EST. Becker will pick the questions he will respond to.

Polo Ralph Lauren's Wimbledon collection recall's the game's elegant heritage: Some of the line is for the court, some reps the lifestyle. For actual play in mens I like the Wimbledon Polo ($90), the side-stripe athletic pant ($125), and the Wimbledon Classic Sport Cap ($49.50). For women I like the Wimbledon Fleece Track Jacket ($125) and track pant ($98). They have a mesh halter dress coming out that is sure to be cute too. 

Wonder if Becker will play with a Boris Becker Racquet?

Cheers to the Red, White and Blue. Stand-Out Ralph Lauren Tennis at the US Open.

 

Ralph Lauren tennis fashion is omnipresent at the Open, starting with the smiling folks you meet at the gates. Pictured above are the ball boy ($140 USD)  and ball girl shirts ($120) that dot every match. The back has a sewn-on "big pony" patch. The fabric is a microfiber/cotton blend for breathability.  I personally like this ball shirt better than the signature US Open Polo some reps were wearing. There's a lot going on here so keep your bottom choice simple.

Ralph Lauren is not a line I see a lot of on-court in competitive travels and I don't see it on any tour pros (at least not on court) BUT judging from the packed-in well-heeled crowd at the US Open shop last night, it's mighty popular. The tennis lines are as-to-be-expected classically beautiful but just a little too pricey for this editor to get sweaty in. Ralph Lauren does tennis the way they do everything else. Keep it simple and you will look class-full and fashionable in a timeless country club way. Everything is top quality.

My picks from the shop: For women, the pure white US Open Tennis Skirt, $85, a finely pleated performance skort that would look totally cute with any of the RL polos; the navy US Open ball girl jacket, $145; and a silver v-neck sweater, whoa, so nice (I didn't get the price and it's not available online). The US Open Cricket Sweater, left, is yummy too, $198.  For men: the US Open Slim Custom-Fit Polo, $98; and the white US Open Full-Zip Fleece jacket, $145.

Find it all online under at Ralph Lauren or at the U.S. Open in the shop or interactive kiosks.

Limited Edition Ralph Lauren US Open Tennis Line Available Through New Mobile Commerce Site

Country club style lovers, check out Ralph Lauren's line of U.S. Open themed tennis attire. Pictured here, left, is the Official Limited Edition US Open Slim Fitting Polo, $90 USD. On the right is the US Open Avondale Jacket, $175. Both are made of bright white, high-quality cotton. The jacket has a little stretch built in and comes in navy or white. The matching stretch pants are $98. Yes, that cute navy lines woman polo is there as well, $85, made of moisture wicking stretch microfiber.

Buy the whole 2008 U.S. Open Collection (men's too) on Polo Ralph Lauren's new luxury m-commerce site. Access the site through your cell phone's camera (very cool) by taking a picture of the Quick Response (QR) code on Ralph Lauren print ads, store windows and mailers. If your phone doesn't have a QR reader, you can download it or simply buy online at m.ralphlauren.com.