TennisIDENTITY

Novak Djokovic. Stick and Style at the Australian Open 2012.

 Novak Djokovic kicked off the 2012 season with new tennis fashion from Sergio Tacchini. No change in stick however; his HEAD Youtek IG Speed MP racket has certainly served him well.

The polo's colors (on white base for day, black base for night) are inspired by the Serbian flag which also appears in a heart at the lower left shirt hem.  The shirt also comes in navy and as a crew. ST designers tell me that the digital prints (that look to me like art created by a fast paint soaked jump rope) are an artistic interpretation of the dynamic nature of tennis, the force of a ball strike and the Serb's explosive energy. Explosive. Perfect word for Novak's game.

If anyone can prove that a line moves and breathes with you without any hindrence it's Djokovic. No question in the claim that the line here is ergonomic. No ST distribution in the US at this time. As of 2/3/2012 new Aussie Open SergioTacchini now available in US.

Find a HEAD racket retailer at HEAD or test drive through Tennis-Warehouse.  Novak's apparel is available at Sergio Tacchini. 

Novak Djokovic's 2011 US Open Kit by Sergio Tacchini

Sergio Tacchini has unveiled what's next in its Novak Djokovic tennis line.This one's for the US Open 2011. Let's hope Djokovic's shoulder heals quickly so we get to see it in action.

 Pictured above is the day look, NAX polo  and NIM shorts in white with navy piping. Clean and classic.

For night the look will alternate to a more interesting solid navy with coral piping accented with white -- see inset.

Special all-mesh construction under the sleeves and down the sides (seam free) and S.TECH fabrication ensure breathability.

The similarly themed Niro tee, cap, racquet bag and warmup/tracksuit complete the group. No prices yet.

Find it soon at  Tennis-Warehouse or other Sergio Tacchini retailers worldwide.

Novak Djokovic Roland Garros Tennis Fashion 2011.

The Sergio Tacchini kit Novak Djokovic introduced in Rome lives on in Paris. Seven matches over the shirt's rainbow lies the clay court title the world's #2 doesn't have. Unbeaten in 39 matches so far this season, he comes into Roland Garros very strong.

Big-impact color and graphics are the distinguishing features of this new apparel line from Sergio Tacchini.The flag of Djokovic's homeland Serbia, inspires the graphics, reworked in a flowing, rainbow-like banner across the chest, a nod to the historic brand's stripes.

Skinny undulating waves of the rainbow dance on the sides of the shorts, back of the shirt and jacket.

Fabrics are both super soft and stretchy for unrestricted movement; construction with all-mesh sides offers breathability.

Djokovic will wear white for day matches and black for night. The range is rounded out by a matching cap and  track-suit. 

Find it soon at: Sergio Tacchini, Tennis-Warehouse and tennis retailers worldwide.

Djokovic's tennis shoes? Very, very likely custom adidas Barricade 6. He is not on contract with adidas so I can't confirm. You could make something similar at miadidas.com. 

Novak Djokovic makes a good Top Gun. Tennis on a plane.

 

He said he'd do it. Now it's done. Novak Djokovic, winner of the 2011 BNP Paribas Open and current number 2 in the world deserves a standing ovation for this stunt orchestrated by Head tennis. Awesome.

The foxy woman close up...not necessary...just sayin. I'm not a guy. Maybe that's important.

Novak Djokovic fresh fresh and fortuitous.

Happy man. Djokovic debuted a fresh spring Sergio Tacchini tennis line at AO and has been on a winning streak ever since. The line has certainly been good to him. Next stop Indian Wells.

Gone are the tattoos. This is a more classic look bordering on rugby with the sash design, Pencey prep polish and sporty color blocking. The lightweight performance fabric has a bit of a sheen which adds modernity to what could look a tad RL if it were all cotton and thicker in weight.

Pictured here the Serb wears Sergio Tacchini's Spring Santese Polo and Secondo short in white with blue and orange. It also comes in black with grey and orange which is really handsome. The ND insignia brands the line. 

If you're not in the market for a head to toe ensemble, grab the shirt and pair with plain white shorts. If you're not a polo guy, take a look at the crew.

Find it at Sergio Tacchini, Tennis-Warehouse and tennis specialty retailers worldwide.

 

Novak Djokovic and the Season of the Dragon. More US Open Fashion.

Another player with day and night style. Novak Djokovic's day session kit is from the Sergio Tacchini Dragon Line, white shirt with black tattoo inspired dragon graphics and black shorts with similar graphics; his night session kit has the same dragon but is blue/red. The coordinating cap tops it all off.

The inspiration for the new tennis line comes from the Far East, as the dragon is a legendary figure in Chinese mythology and the region is an important market for the brand.

Djokovic will play in the Far East after the US Open and this outfit was designed especially for China and the Shanghai Rolex Masters Tournament.

The Dragon Line is the last of Sergio Tacchini's tattoo themes for Djokovic and will close the 2010 season.

Find the Dragon Line soon in stores (mid-September) and online at Sergio Tacchini, Tennis-Warehouse and tennis retailers worldwide.

Novak Djokovic's Eagle Flies Both Day and Night.

There's an eagle amidst the pigeons at Roland Garros and it's Novak Djokovic wearing Sergio Tacchini's newest line. You can't miss the huge wings stretched across Djokovic's shoulders but you might have missed two other little details, read on...

Made especially for the world #3 to reflect his charisma,confidence and attitude, the apparel has me thinking right to Steve Miller Band's  "fly like an eagle." A possible theme song here.

The eagle is said to be linked symbolically to the Roman Empire where the line originates as well as the manner in which Djokovic faces his on-court adversaries. The guy likes birds of prey...yesterday a falcon, today the eagle.

The new line comes in blue on white with white shorts for day sessions and black on yellow with black shorts for evening, "Nole" is printed on the back of the shorts just below the waistband and the Serbian flag flies at the hem of the polo.

All stretch performance fabrics, S.TECH with mesh inserts and design detail that facilitates movement; $80 USD for the polo and $60 for the shorts.

The line also features a tracksuit and cotton hoodie.

Here's the night look:

 
Find a retailer at Sergio Tacchini or buy soon at Tennis-Warehouse.

More on Novak and Sergio Tacchini here.

Wear the Djoker on Your Chest.

It's no joke. You get to the top of the game, you get signature wear.

You and your guy Novak Djokovic can now be one with the new Sergio Tacchini Novak Djokovic Tee. Offered in white or grey the tee features Djokovic's face with Novache underneath. 100% cotton. $34 USD.

Available now at TennisWarehouse.

Novak Djokovic Debuts His Sergio Tacchini Tennis Line at the AO.

Sergio Tacchini's first line for Novak Djokovic,"Flame," derives its name from the graphic's fiery trail that is said to symbolize attitude and natural power. The design is in red (Djokovic's favorite color) on all colors of the group, white, shaded grey and black. He wore the black top and bottom nights in Australia. The polo hosts a small Serb flag and Novak is printed on the back of the shorts.

The Italian line is made of S.TECH patented fabric that maximizes breathability and comfort, stretchy and soft, with mesh inserts in the polo and an inner-leg gusset for ease of movement. A tracksuit and hoodie round out the on-court Flame line.

Off-court wear includes a cotton tee with Djokovic's face and nickname "Novache." He wore the crew pictured above during the Hit for Haiti fundraiser in the early hours of the Australian Open.

Available in February 2010. Price TBD. Visit Sergio Tacchini or Tennis-Warehouse.

Novak Djokovic Leaves adidas Tennis (and his personal falcon) for Sergio Tacchini.

Sergio Tacchini International has signed Novak Djokovic as its global brand ambassador. The deal places Djokovic alongside former elite endorsers John McEnroe, Jimmy Connors, Mats Wilander, Pat Cash, Goran Ivanisevic, Pete Sampras, Gabriela Sabatini and Martina Hingis.

But his adidas stuff was so nice...yeah it was but money does talk you know and this change will obviously not be as game challenging as the racquet switch was.  

The deal begins January 2010 although the Djokovic family was already sporting the new sponsor in London.

"I am pleased to partner with Sergio Tacchini, a strong brand with a true tennis DNA, and am honored to become part of this legacy," said Djokovic. "As I move into this next phase in my professional career, I would like to thank the team at adidas who have been incredibly supportive of me, and, together, we enjoyed great results."  Aww, that was nice of him to say.

Interesting that Djokovic's wins this year in big-market Asia (and popularity there) had a lot to do with the decision to go with him.

Will the falcon reappear on his shoulder?  We shall see.

Shop at Sergio Tacchini and Tennis-Warehouse.

Image: Novak Djokovic at press conference announcing deal.