The Flame Grows Bigger. WTT and Solfire Announce Alliance.

Solfire is a two year old lifestyle brand that's making itself known on tennis courts nationwide. Word of mouth and some hard pavement pounding by likable company founder, Brendan Murphy have resulted in key court influencers and teaching pros wearing the brand. It appears the efforts are paying off. That Solfire flame is burning brightly.

World Team Tennis (WTT) and Solfire have just announced a multi-year agreement making Solfire the official apparel provider of WTT, official sponsor of WTT Pro and Rec Leagues and WTT Smash Hits. Watch for Solfire apparel on officials, ball kids, staff and a few players.

Tour players currently wearing the line include Tommy Haas (right in the Big Lights Big City crew, $25), Ashley Fisher and Eric Butorac (pictured above left in the Classic ATP match shirt). The shorts on the site are $25. Nice prices ehh?

"Solfire is a non-traditional tennis brand and the WTT Pro League is a non-traditional tennis league," said Murphy. "We both bring great energy and enthusiasm to the game of tennis and I believe our products will provide an exciting new look and feel to the league."

"We're excited to have them join our growing portfolio of innovative partners," said WTT CEO/Commissioner Ilana Kloss. A special WTT tee is on its way.

Solfire makes cross-functional active wear for men and women some is high performance apparel (100% microdenier poly that's anti microbial, anti static and moisture wicking) and some is unique 100% cotton style for off-court. Go traditional or grab one of their stand-out art-adorned styles. Murphy is the artist as well. It's different. I like it.

High level players are eligible for discounted apparel packages. Solfire Nation, as they call it, it growing. Learn more or buy at Solfire.