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Oakley to be the Official Eyewear for US Olympic Teams. Time for Tennis to Get Wise.

The U.S. Olympic Committee recently announced that Oakley will be the first-ever performance-based eyewear supplier to team USA. Any US tennis athletes using eye wear will be supplied at the 2012 Olympic games. There's the catch. None do. Of the 8 ATP or WTA players who wear Oakley on court none are from the US. The Bryans wear Oakley watches.

Sun protective eyewear is not something that touring pros model often although UV protection would benefit the health of their eyes, preventing macular degeneration and other eye problems later in life. Those that do wear them, Samantha Stosur, as example, love them. Perhaps this offer of some of the best athletically inclined eye wear on the market will be an encouragement.

Oakley Team USA eyewear will be available at Oakley “O” Stores, TeamUSAShop.com and Oakley.com, as well as other national retailers and sunglass specialty stores.

A percentage of these sales will support the training of U.S. Olympic and Paralympic athletes and hopefuls.

Modo and USTA Team Up to Offer US Open Sunglasses Designed for the Court

Modo eyewear and the USTA have teamed up to introduce these officially licensed US Open competition sunglasses just in time for the 2010 tournament.

The lightweight style is unisex and comes in US Open blue (a bright navy). High chromatic definition lenses provide natural color contrast that is said to improve reaction time and increase visibility of the ball. I had no problem seeing the ball in these. An anti-reflective coating does reduce reflections and improves comfort in bright conditions. US Open flaming balls adorn the frame discreetly.

Watch for these babies on US Open line judges and chair umps. I'm told they are getting these Modos with their uniforms. I wonder what outfitter RL thinks about that?

The new frames come boxed in a hard, zip closure carrying case. A tennis court print on the cleaning cloth is a nice touch, $89 USD.

Available at the US Open Shop and Sunglass Hut. 

New Women's Line from Oakley. Great Choice for On Court Sun Protection.

Samantha Stosur is one of the few pros who wears sun-glasses while playing. Why is that? Out on the recreational courts we see them all the time. Many might feel that sunglasses impede their vision in some way; give these a try.

Sam wears Oakley's "Enduring"  style, the company's new women's sport performance line (available in mid September). Oakley frames stay put and don't fog up. Enduring offers all-important transition lenses with photo chromic technology that darken and lighten automatically when light changes, like when the sun slips behind a cloud and then shoots back out 5 minutes later. Enduring also comes with or without an iridium coating (which helps to reduce glare and tune contrast, ideal for extremely bright, sunny conditions). 100% UV protection. The frame pictured here is lipstick red (they look a bit orange in the pic). Prices range between MSRP $225 USD without the iridium lenses and $245 with it. Go to Oakley to learn more. Here are more  specifics on the Enduring.

Having a hard time focusing on the ball?

We had heard about Competivision eyewear technology from Bolle but had never tried it. What took us so long? With these lenses, that fuzzy little ball is superbly optic yellow and stands out over everything else on the court around you. The lens technology essentially mutes all colors except optic yellow enabling your eyes to pick up the ball faster. You can see the difference the Competivision lens makes with the online demo at www.bolle.com.

The Competivision lens is available in 12 different frames including the Shift ($149 USD), Warrant ($189), Edge ($149) and Microedge ($149) pictured left.  Everyone who tried them loved the look of the Microedge. You can check out the other frame styles online at www.bolle.com. All styles offer total UVA/UVB protection and are best for outdoor play. The newest styles, including the Microedge, will be online shortly or at Bolle dealers worldwide. They have a dealer listing on the site.  Bolle is the official eyewear of the U.S.P.T.A. which is certainly another vote of confidence. If you are having a hard time keeping your eye on the ball, you can't help but watch it in these. Advantage you. Also available at Tennis-Warehouse.