Second in a series highlighting tennis tournament sponsors.
It's spring in the California desert and blooming alongside the bougainvillea and poppies was Fila, BNP Paribas Open sponsor, with color filled eye candy of their own. Take a look:
Top to bottom: the Fila shop at the tournament; ball kids on court; a selection of Indian Wells tournament apparel for men; and, women's Heritage collection including the Carwash dress. Below, a farewell from a few tourney volunteers.
Till next year...
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Not for the court, but these wristwatches might help you feel like a tennis champion. Here's what we spotted on Victoria Azarenka and Novak Djokovic in Australia:
Vika's timepiece is the sporty Citizen Ceramic Eco-Drive Chronograph featuring 32 tiny diamonds, $695 USD.
Novak's is the Audemars Piguet Royal Oak Offshore Arnold Schwarzenegger The Legacy Chronograph, $47,200. Yup, that's correct.
It's nice being #1 ehh?
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Lacoste has renewed its partnership with the Australian Open. The contract comes on top of repeat nods from KIA and other key AO sponsors. Our Happy Slam is undoubtedly thrilled.
“Lacoste is a valued partner of the Australian Open and we are thrilled to have signed a new five year deal with the brand," said Steve Wood, Tennis Australia CEO.
I love the impact "the Crocodile" makes in Oz. The colorful uniforms, tennis fashions, retail shops and tasteful branding add punch in a beautifully calm sea of blues. Pictured are a few images from around the 2013 grounds.
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