Tennis Identity

Now In Flight. Novak Djokovic Launches Signature adidas “Falcon” Line.

NovakFalcon3  Novak Djokovic today unveiled his signature Falcon line for adidas while playing tennis against an airborne opponent on an aerial court in Melbourne’s State Theatre (see image below).  Afterwards he was greeted by a live falcon.

Djokovic will wear his complete new range for the first time at the Australian Open beginning this week. Each piece is adorned with the falcon logo. “I chose the falcon as my signature…as I believe my style of play is just like a falcon hunting. I live for great matchups against strong opponents and this is now reflected in my apparel and footwear on court,” he said.

The Falcon footwear range, the CC Genius, will be available in five colors, one for each of the four Grand Slams and one for the year ending Masters Series Cup. The shoe is priced at $130 USD. The clothing line will have special colors for Melbourne and New York. The white top with olive green stripes ($45) and matching shorts ($50) pictured above will be his day look in Australia. For night, he will wear all black featuring silver stripes to match his specially designed silver CC Genius Falcon shoes.

The apparel line incorporates key adidas technologies, ForMotion and ClimaCool. The CC Genius Falcon shoe offers new SPEEDCUT technology (to give more forefoot support), superior cushioning and ClimaCool aeration. Get Novak’s new look at Tennis-Warehouse.


Images courtesy of adidas.