Tennis Identity

Save the Logo. Lacoste Gives Back to the Creature That Has Served for 75 Years.


Lacoste has joined the "Save the Logo" campaign, which encourages private companies or institutions to contribute in the preservation of biodiversity on the planet by committing to the protection of the animal that is part of their logo. Lacoste, the first international brand to support the campaign will, of course, support Crocodile family conservation efforts.

In tennis, that could also include Puma and Airness. Any others? Sounds like a great way for companies to give back to the species that so effectively feeds their bottom line.

The Global Environment Facility (GEF), World Bank and the International Union for the Conservation of Nature (IUCN) are behind this initiative. Learn more at Save Your Logo.