The buzz! Introducing Loup. Tennis style for the fashion religious.
Loup has just launched its first line of tennis apparel for women. Designer Danielle Ribner, a Parsons School of Design alum and player herself, created the line to give fashion conscious women feminine, chic tennis clothing that they can wear on and off the court.
The well cut garments truly lengthen and carve out curves without clinging. The skort for example has a zip-up side and snap closure for a puff free waistline. Fun to wear, you could totally see running errands and then popping onto the court without changing your clothes.
Pictured left is the charming 2-layer dress, a pull on style with t-back and built in shelf bra, $99 USD. The fabric is all stretch performance, a bit of a stiffer feel lightweight fabric but probably necessary for no cling. I did not play in it so I cannot report on breath-ability.
“I have always admired athletic brands,” says Ribner, “but never felt a connection to them. I personally felt like I was dressing in costume to work out and it made me feel uncomfortable on the court and as well as walking around before and after I played. The idea for Loup always seemed like an obvious evolution of the athletic style for me. Why not make clothes I would want to wear on an everyday basis out of fabrics I can work out in? I am a firm believer that if you feel comfortable and confident in your outfit, you always perform better.”
At the moment the line is all solids and simplicity, black, white, dusty rose, hushed violet. Loup will be available in retail stores on the West Coast starting in November, online in December/January, and East Coast in spring time. Prices range from $60 for a top to $99 for the dress and coordinating jacket. The line is made in the good ole US of A.
Visit Loup for a retailer listing and more information.