Tennis Identity

PureLime. Ja! Womens Tennis Apparel from Scandinavia.

Pure Lime Tennis Apparel 1
A hearty welcome to PureLime, a Scandinavian brand making the big jump onto US courts. Beautiful, comfortable, nicely cut, and all business when it comes to performance. Breathe Dri fabric insures comfort and easy care. The fabric is luscious. I, as many of you know, am a big fan of the buttery softness that is adidas fabric. This is that soft.

Pure Lime Tennis Apparel 2 Pictured above are three pieces from the new aqua group. I checked out the Taped Tank ($54), Taped Skort $54 and Taped Jacket, $90 (the model is wearing a white Taped Mesh Top). The line is beautifully sewn and is quite slimming without clinging. Both the jacket and skort have a row of 2" wide pleats at the back (see inset right)which add movement and fun to an otherwise straightforward silhouette.

Pure Lime Tennis Apparel 3
I also love the to-be-released white, red and black collection (pictured above) The plaid skirt (no shorties) is $58. The sports tank is $54. There is a built in shelf bra for this top. The pieces in all PureLime lines are designed so that you can mix and match them with other staples in your tennis wardrobe. The jacket above in the aqua group would look great with a black skirt and tank for example.

Available at select tennis retailers worldwide, and online at Tennis-Warehouse. You can find a list of retailers at PureLime.