Tennis Identity

New WTA Logo Celebrates the Athleticism, Power and Glamour that is Women’s Tennis Today.

The Women's Tennis Association (WTA) has just unveiled its new logo flanked by seven* of the players scheduled to play at the year-end WTA Championships in Doha.

“For close to four decades the WTA brand has stood for premium athleticism and entertainment on a global stage,” said Stacey Allaster, Chairman and CEO of the WTA.  “The WTA identity unveiled today is intended to be a modernized presentation of our logo that is both functional and effective for our partners and members across all forms of media.”

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