Tennis Identity

No Djok. Novak Djokovic’s UNIQLO Apparel Now Available.

8-22-12 Djokovic (UNIQLO Creative Director, Djokovic and UNILQO USA CEO Shot)Novak Djokovic hit New York today to help launch UNIQLO's new tennis line. Made for the court, the apparel is modeled after the tennis fashions created for Mr. Djokovic. Until now the brand for tennis was only his.

Pictured Novak stands with UNIQLO's creative director, Naoki Takizawa (left) and US CEO Shin Odake at UNIQLO's 5th Ave. store in NYC.

Uniqlo Shirts Launch“We are very excited about introducing the Novak Djokovic replica tennis line first in the U.S., and to coincide our launch with the start of the U.S. Open. We hope the new line will be popular with our customers and tennis fans alike,” said Odake.

Uniqlo shorts LaunchUNIQLO's performance (anti-microbial, no cling, wicking DRY-EX, absorbant pockets etc.) tennis line will include 10 items, zip neck polos,$50 USD, shorts $50, a warm up (jacket $60, pants $50) plus accessories like hat, socks and wristbands and will be available in the U.S. on August 27. 

I suspect that rec. players would prefer to wear exactly what Djokovic wears but this is a good start and the price point is fair for a pro-related brand.

For now you can find the line at the UNIQLO 5th Avenue Store, the 34th Street Store and Soho Store in New York City. More retail options are expected shortly.