Tennis Identity

Spotted at a tournament: Ivivva for tennis.

IVIVVA tennis fashion for girls

Screenshot via @Ivivva on Instagram

There’s a new brand moving onto the tennis scene and this one’s for young girls. Ivivva has gotten the attention of a legion of avid junior “tennistas” who love style, color and comfort and practically live on the tennis court.

Ivivva on court via Twitter

Screenshot via @Ivivva on Twitter

Ivivva tennis jacketYou may have heard of Lululemon, Ivivva’s parent company 😉 They have picked up a whole new demographic with this spin-off and appear to have gotten it right. Doesn’t hurt that Moms are huge fans of the big L.

Check it out at Ivivva.