Tennis Identity

Novak Djokovic launches an online store.

Djokovic jacketNovak Djokovic has just announced an online shop selling everything from his on-court gear (apparel, bags and racquet) plus tablet and smartphone covers.

The apparel includes UNIQLO lines as well as specially made sportswear branded with Novak's foundation logo. The tennis gear is all HEAD.

Smartphone coverAccording to the site, all proceeds from the sale of products through this online store "will go to the Novak Djokovic Foundation in Serbia for its charitable work and commitment aimed at providing assistance and support to children, young people and vulnerable populations, as well as to encourage achievement of significant results in science, culture and sport."