Tennis Identity

Lacoste signs #nextgen Korean pro Hyeon Chung

Lacoste has entered into a five-year partnership with Korean tennis player Hyeon Chung. Beginning this month Chung, age 19, will be a Lacoste Ambassador on and off court.

Chung is a hot up and comer on the ATP tour and a rising celeb throughout Asia. He began playing tennis at the age of 6 and after a successful junior career, had a breakout year in 2015 earning 55 total wins and entering the world top 100 for the first time. In 2015 he was also awarded the year-end ATP Most Improved Player award, after climbing over 120 places to 51st in the rankings.

“I am very excited about my new partnership with Lacoste. I have always been a fan of their products and style and the brand carries so much tennis heritage. It is my honor to join the Lacoste team and I look forward to many successes both on and off the tennis courts” said Chung.

Here he is in more classic croc attire:

Hyeon Chung Lacoste tennis

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