Tennis Identity

Tory Sport hits the court

Tory Burch’s Tory Sport recently announced the opening of its first brick and mortar store at 129 Fifth Avenue in New York City’s Flatiron District.  The shop, complete with leather tennis grip handrails and net decor,  carries a full activewear collection, including high-performance clothing for running, golf, tennis and swim, plus bags, shoes and accessories.

I, of course, am most interested in looking at what’s in store for our game.

Here you go, just in time for our favorite season.

Tory Sport tennis fashion

Tory Sport tennis fashion

Tory Sport tennis fashion

Tennis whites feature a sporty take on broderie anglaise: individually printed laser cut lace that combines craftsmanship and technology. No two garments are exactly the same.

For a modern take on 70s era nostalgia, a moisture wicking pliable tech pique is finished with cross stitched detail or striped rib knit on some of the pieces. If you lived it you will also recognize the pleated skirts, knits, cuts and color blocking.

Thankfully the collection doesn’t delve into the 70s in too big a way. This line is tasteful and modern in feel. I also like some of the fitness pieces – the shorties and tank above are beautifully suited for today’s game and a fit girl’s penchant for bootie hugging shorties.

 Feeling cheeky?

Tory Sport tennis fashion

And how about this tennis tote?! Where’s the emoji with the heart eyes when you need it?

Tory Sport tennis tote

The full collection will also be available at, the shop in Flatiron and at a pop-up shop on Elizabeth Street in NoLita. 

The line runs from $85 for a skirt to $495 for the laser cut dress. The bag is $395. Kudos Tory Burch. I love it all.

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