Tennis Identity

Miami Open Continues Lacoste Partnership

Much like Fila aligning themselves with the BNP Paribas Open, Lacoste has a similar sponsorship arrangement with the upcoming Miami Open Presented by Itaú. The umpires, ball kids and staff are all decked out in vivid Miami Open colors for the third straight year. Miami isn’t known for being a drab city, after all- the color schemes of this line confirm that!

Lacoste Men's Miami Open Polo

This partnership helps Lacoste continue its rich tennis heritage, which began when legendary tennis player René Lacoste, who won 10 Grand Slam titles, founded the brand in 1933. (His nickname was “The Crocodile,” hence the famous logo.) While the polo shirt is his most well-known invention, Lacoste also invented the tennis ball machine and the first steel tennis racket. Remember the T2000? Lacoste licensed it to Wilson, and Jimmy Connors had a bit of luck with it.

These first four items are from the men’s line:

Lacoste Men's Miami Open Polo

The line will be sold at the Lacoste boutique at the tournament site, and select Lacoste stores in the Miami area.

Lacoste Men's Miami Open Jacket

Lacoste Men's Miami Open Polo

Lacoste Men's Miami Open Cap




Lacoste at Tennis Warehouse:

Men’s line: USAEuropeWomen’s line: USAEurope


Here’s a selection from the women’s line.

Lacoste Women's Miami Open Polo

Lacoste Women's Miami Open T

Lacoste Women's Miami Open Jacket

Lacoste Miami Open Bag

The bag is especially nice.

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