Miami Open Continues Lacoste Partnership
Much like Fila aligning themselves with the BNP Paribas Open, Lacoste has a similar sponsorship arrangement with the upcoming Miami Open Presented by Itaú. The umpires, ball kids and staff are all decked out in vivid Miami Open colors for the third straight year. Miami isn’t known for being a drab city, after all- the color schemes of this line confirm that!
This partnership helps Lacoste continue its rich tennis heritage, which began when legendary tennis player René Lacoste, who won 10 Grand Slam titles, founded the brand in 1933. (His nickname was “The Crocodile,” hence the famous logo.) While the polo shirt is his most well-known invention, Lacoste also invented the tennis ball machine and the first steel tennis racket. Remember the T2000? Lacoste licensed it to Wilson, and Jimmy Connors had a bit of luck with it.
These first four items are from the men’s line:
The line will be sold at the Lacoste boutique at the tournament site, and select Lacoste stores in the Miami area.
Lacoste at Tennis Warehouse:
Here’s a selection from the women’s line.
The bag is especially nice.