Tennis Identity

Venus Williams, Vince Camuto outfit staff at Madison Square Garden Tennis event

Fila, adidas and Ralph Lauren have all outfitted ball staff court officials at tennis tournaments around the globe. Today Venus Williams will take a turn, using World Tennis Day and tonight’s Showdown at Madison Square Garden to showcase  her latest collection. Vince Camuto will outfit male staff.

Here’s V at the event pre party.

We’ll add shots from NYC of the looks here. EleVen’s will be from Venus’ latest group Intrepid that we covered recently.

Coming off her recent Grand Slam singles final appearance – her 15th – Venus Williams and her active wear line, EleVen by Venus Williams  along with Men’s Sportswear Division of Fashion Brand,Vince Camuto, are partnering with the BNP Paribas Showdown to outfit event personnel at Madison Square Garden. The 10thAnniversary edition of the annual tennis event takes place tonight, and coincides with World Tennis Day activities.

EleVen by Venus Williams was created to motivate and empower women to feel confident, express their individuality, and enjoy the fitness journey.

Alex Del Cielo, CEO Camuto Group, added: “The Vince Camuto men’s brand is very committed to supporting global activities and key events that are a core part of the customer’s lifestyle, especially within sports. We’re proud to be a part of World Tennis Day to encourage an incredible sport, and celebrate our tennis stars and legends.”

“It is a real tribute to where the event has come for the BNP Paribas Showdown to be associated with clothing companies such as EleVen by Venus Williams and Vince Camuto,” said Showdown creator, Jerry Solomon.  “We have always been more than a night of tennis and to have these fashion brands partner with us suggests just that. I am looking forward to seeing our on and off-court staff clothed to make a real statement at The Garden on World Tennis Day.”

In addition to outfitting event staff, both partners will receive exposure on GardenVision, the center-hung scoreboard at Madison Square Garden, placement in the official event program and added exposure through print and digital advertising.

Williams, one of the greatest female players of all-time, will make her third appearance at the annual BNP Paribas Showdown. She is a seven-time Grand Slam champion, five-time Wimbledon Champion, four-time Olympic gold medalist, and winner of 49 singles titles.  She is currently ranked No. 11 and will be taking on 2016 French Open Champion and current World No. 7, Garbiñe Muguruza. 

Juan Martin del Potro, Kei Nishikori, Nick Kyrgios, and Jack Sock along with legends Andy Roddick and Lleyton Hewitt will join Williams and Muguruza on March 6 in a unique “The Americas vs. The World” format.

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