Tennis Identity

Stand Out Style Stories: Australian Open 2018

We’re at the halfway point of the Australian Open, with many of the usual suspects (Federer, Nadal, Wozniacki, Halep) making it into the second week. (Halep winning her most recent match 15-13 in the third set!)

The first week has had its share of surprises, though. Angelique Kerber had a down 2017, but has roared back with outstanding play at the AO including a straight set beating of Maria Sharapova. Sloane Stephens left UA for Nike, and continues (0-8) her post-USO winless streak. Milos Raonic and Venus Williams lost in the first round, with Stan Wawrinka and Garbiñe Muguruza losing in the second.

The heat has also been a major story in Melbourne, with on-court temperatures soaring into triple digits.

I was dying on the court for 40 minutes. It was tough to breathe. I think it was the hardest [conditions] I have played in. No matter how much you train in the heat, no matter how much you like the heat, it’s very tough. -Gaël Monfils

Now, onto some of the most noteworthy court style we’ve seen this year. There’s no dominating color theme across brands this year. Remember neon yellow a couple years ago? The mix here reflects many different tastes and attitudes.

Simona Halep

The women’s number one player in the world has no clothing/shoe deal at the moment, although her team is working on it. Believe it or not, she says she found this generic dress online, and ordered it from China. “Yeah, I sent a picture,” she said. “Was a site, in China actually, and one of my managers helped me, and in 24 hours I had the outfit, and were perfect (smiling). I was lucky. I (found them) on Internet. Everything is on Internet now (smiling).” She’s still wearing her adidas shoes, as that style didn’t include the trademark three stripes. Rumors were swirling at the start of the AO that a Nike deal was close, but nothing yet. I’d bet Asics, Lotto and Fila are also interested. And what about her racquet sponsor, Wilson? They’ve got shoes and clothing. They’d have her head to toe. We’ll see!

Simona Halep


Pink is the flavor of the month, with Judy Murray saying this Nike player looked like licorice candy. Find it: TW/USATW/Europe

Dimitrov and Kyrgios have also worn the NikeCourt pink look.

Grigor Dimitrov

The black shorts are a better choice than pink.

Nick Kyrgios

Roger Federer has a unique RF look this time, with diagonal striping that looks a little like a soccer or polo jersey.

Roger Federer

When you win five times, you get this on your shoe. Find it: TW/USATW/Europe

Roger Federer

The biceps are back along with all the matching accessories. Only Rafa. This is a showman’s costume.

Rafa Nadal


Sharp retro red/white/blue from Team Fila, as seen on Ash Barty and Karolina Pliskova. This skirt in particular looks fabulous in motion.

Ash Barty

Fila Karolina Pliskova AO 2018


Novak Djokovic looks distinctive in this blue/white look. The shoes just top it off. This is a strong coordinated look, his best in years after the blah Uniqlo years. And we won’t even mention the dragon or whatever that was on his Sergio Tacchini. Find it: TW/USATW/Europe

Novak Djokovic

Novak Djokovic


Wozzy looks sunny in her yellow adidas by Stella McCartney line. Her nickname is “sunshine,” after all. Find it: TW/USATW/Europe

Caroline Wozniacki

Photos: Halep and Woz/AO Twitter … Nadal/ATP Twitter … Pliskova/Pliskova Twitter … Barty/Barty Twitter … Federer/Federer and ATP Twitter …Djokovic/ASICS and Lacoste Twitter … Kyrgios/ATP Twitter.

Sign up for our weekly email