Adidas Originals by Pharrell Williams: Hu Holi Powder Dye Collection For Spring/Summer 2018
Pharrell Williams has graced our pages a time or two in the past, including his “remixed” Stan Smith designs, and of course his rather, er, vivid clothing line at last summer’s US Open. Now he’s back, and he’s gone from The Big Apple to northern India.
This new apparel and shoe collection from Adidas Originals and Pharrell Williams honors the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Adidas calls the apparel “one-of-a-kind pieces that are powder-dyed in a swirl of pastel tones.” Works for me. Here are a few apparel examples- yes, feels like spring alright.
The spiritual Hindu festival of Holi —also known as the “festival of colors” or the “festival of love” —takes place each March (today and tomorrow, the first and second) to celebrate the arrival of springtime and the triumph of good over evil. Festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for long lasting color in their everyday lives.
OK, now let’s see some sneakers.
The sleek Tennis Hu PD pairs its color-crazy sublimated print uppers with a crisp white leather lining, while the collection’s update to the Stan Smith PD finds the adidas icon coated in an explosion of bright purples and blues. An energetic fashion statement and a testament to the power of color, the Powder Dye collection is the latest chapter in the story of adidas Originals by Pharrell Williams.
Tennis Hu PK
When you can get them: March 2nd at adidas Originals stores in India and online. Elsewhere, March 16th.