#TBT: Fila And Björn Borg
For Throwback Thursday we wanted to show you what the Borg Fila line looked like in the 1970s and into the early 1980s. When the tennis line was rolled out, it was called “White Line”. Other lines included swimming (Aqua Time) and mountaineering (White Rock.)
The shirts were made in Italy of Egyptian cotton, and this entire line was very expensive. Like, take a loan out at the bank expensive. They didn’t bother to hide that fact, either. Even their own ads said they cost a lot. At one point towards the end of his run with them, for a time Borg stopped wearing the F-box/BJ combo badge and just went with the standard F logo- perhaps it was a contract thing. It usually is.
(Trivia Tip: In Scandinavian countries, he wore Jockey clothing instead of Fila.) Other players who wore Fila in the 1970s and 1980s included Guillermo Vilas, Pam Shriver, Harold Solomon, Bill Scanlon, Victor Pecci, Evonne Goolagong Cawley, Adriano Panatta, John McEnroe, and Andrea Jaeger.
PS- we don’t think he really drove a Thunderbird, either.
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